It takes courage to face the fear and move toward it. But the more you face it the more it becomes a habit. You learn that taking the plunge is not as scary as you thought so you leap again. And again. Pretty soon, you can’t help but stretch yourself in new and exciting ways.

Constantly stretched for time and resources, lawyers must shift from the scarcity mindset that constraints are an impediment to progress to an abundance mindset that they are, in fact, a catalyst for success.

I believe that every lawyer who is interested in creating content for their clients should have a similar objective in mind—to build a platform (a blog, newsletter, podcast, book) of their own—but the best place to start is still social media, generally, and for most lawyers, LinkedIn, specifically.

The lesson here for lawyers is that expanding your practice through business development isn't simply about adding more contacts and clients; it's about continually ascending the value chain.