Building trust with clients and referral sources requires a long-term commitment. This journey requires patience, dedication, and above all, consistent delivery on your promises.
Failure: A Prerequisite for Success
Embrace Constraints to Build Your Legal Practice
Why I'm Pulling Back on LinkedIn, and Why You Probably Shouldn't (Yet)
I believe that every lawyer who is interested in creating content for their clients should have a similar objective in mind—to build a platform (a blog, newsletter, podcast, book) of their own—but the best place to start is still social media, generally, and for most lawyers, LinkedIn, specifically.
Diversify Your Investments, Not Your Business Development
10 Important Principles for Improving Your Legal Marketing
Marketing is all about staying visible and building trust with an audience, but the composition of that audience matters. It's far more important to be known well by a relatively small audience of the “right” people (your ideal clients), than well known by a large following of people who can't and/or won't help you achieve your objectives.