INSIGHTS + GUIDANCE ON
THOUGHT-LEADERSHIP PR FOR LAW FIRMS
A new year is upon us. Will 2020 be the year you start getting serious about marketing and business development? Isn’t it time to be more purposeful and intentional about building your network and establishing yourself as an authority? Nothing is stopping you other than a limiting belief that it’s someone else’s job to bring in business. The good news is that you don’t have to be perfect. You just need to get started.
If there’s one question I’ve received more than any other over the course of my career—from friends and family, from colleagues and clients—it’s this: Does [insert any marketing tactic here] really work? The answer is a resounding yes. But if—and only if—you honestly, legitimately and wholly believe all of the following...
While it’s not always easy to settle upon a goal—after all, many of us struggle to determine what we want out way out in the future—harder still is determining how we’ll get from Point A (where we are) to Point B (where we want to go). Perhaps hardest of all is taking the first step forward. The secret to getting ahead? In almost all cases, it’s simply getting started.
As our careers mature, business development becomes crucial to advancement opportunities. So, we might not like to “sell,” but we’d better be active relationship builders, if nothing else. You might not want to cold call a prospect, or send an unsolicited invitation to lunch, or attend a networking event. But you might not have to. And this is where content comes in.
There’s little to stop you, except your own limiting beliefs about what’s possible. Heading into 2020, with a bit of experience under your belt, you can take steps to accelerate your path along the profession’s learning curve. The following article focuses on the steps to get off to a fast start in your legal career.
If there is one trend we see coming to the fore in 2020 and beyond with respect to professional services marketing, it’s the rise of podcasting as a content marketing medium for lawyers, accountants and other consultants. And it’s not just because it’s novel, or fun, or self-flattering. It’s because there is a business case to be made for business-to-business podcasting. The sooner you embrace it, the sooner you will take a leading position in the marketplace of ideas.
If you want to engage your audience online, you can’t passively sit by and wait for prospects to stumble on your website bio. You need to funnel people in the right direction. You need to be visible, from Google to social media to relevant niche platforms, in places where your audience is searching for answers.
