Many lawyers fear that a narrow focus will limit opportunities. However, focusing on a narrow niche is the foothold that many lawyers use to gain traction. From being recognized as a thought leader to making marketing easier, Jay Harrington presents key advantages of serving a niche audience and how it allows lawyers to scale their practice to new heights.
A True Thought Leader’s Mind, Body and Spirit
If an attorney wishes to attain thought-leader status, the belief is that he or she needs to emulate and achieve the thought leader’s mind, body and spirit. In the following article. Tom Nixon provides his suggestions, as well as suggestions and tips from his network on LinkedIn,, on tools, resources and more that help enable a busy professional to achieve the calm, steadiness and measured composure that thought leaders exhibit.
Create More Engagement on LinkedIn
Learning is a skill like any other. The more effective you are at identifying gaps in your knowledge and bridging those gaps by consuming and making sense of useful information, the more effective you will be as a lawyer. In the following article, I discuss some of the best ways to get smarter in order to push yourself to higher levels of performance.
Always Be Learning: Investing in Yourself is the Best Investment You’ll Ever Make
Learning is a skill like any other. The more effective you are at identifying gaps in your knowledge and bridging those gaps by consuming and making sense of useful information, the more effective you will be as a lawyer. In the following article, I discuss some of the best ways to get smarter in order to push yourself to higher levels of performance.
Scale: The Three-Step Formula to Grow a $1 Million+ Legal Practice
Are you willing to settle for the same results year after year because you never built something that could operate independent of your time and effort? If you want to grow a significant legal practice, you must start thinking of yourself as a CEO who can scale. Growing your practice beyond yourself is not easy. But there is a way to push past your own limitations to far greater levels of success. Here are three fundamental steps to achieving scale.
How (and When) to Measure Legal Marketing Return on Investment
As we enter fourth quarter, it is more critical than ever to understand and to be able to articulate to firm leadership what the return on any proposed investment might be, and what the time horizon is for the realization of that return. In the following article, Tom Nixon discusses two important curves that are vital to not only predicting future forecasts, but also to illustrate and validate the worthiness of the endeavor.
Three New LinkedIn Features to Check Out This Fall
How to Grow an Audience for a Legal Podcast
How to Stay Productive While Working From Home
Despite all the challenges, most lawyers seem to be managing the shift to remote work fairly well. But there’s always room for more and better productivity. From creating a better to-do list to working in sprints, we provide some tactics that are most relevant to remaining effective and productive while working from home.
Four Ways to Take Your Thought Leadership Marketing to the Next Level
As with any area of professional development you want to improve, creating high-impact content requires thinking strategically, developing new skills, and making it a consistent practice. You can’t keep doing the same things and expect different results. If you want to take your results to the next level, you need to up your game. Here are four ways to take your thought leadership to the next level.