INSIGHTS + GUIDANCE ON
THOUGHT-LEADERSHIP PR FOR LAW FIRMS
What type of content can I create and share that will generate the most engagement? This is a natural question, and I’ve asked it of myself many times. But it’s not the only question. Or, put another way, there’s more than one way to get engagement on LinkedIn...and perhaps a better way is giving engagement on LinkedIn.
I spent years as a practicing lawyer knowing, at least in the back of my mind, what I should be doing but putting it off until next year. And it was always more of the same—until I finally got my act together. It didn't happen overnight, but it never would have happened if I hadn't started taking consistent action.
A combination of current events, long-developing trends, and a move towards modernization has ushered in a new environment of business development that favors those who are considered introverts. From furthering education to adapting your skillset, Tom Nixon presents a roadmap of success for both introverts and extroverts to follow in order to help grow your practice.
A common problem amongst lawyers is most begin their days in reactive mode rather than being proactive about their priorities. In the following article, Jay Harrington discusses the importance of putting everything in its place and prioritizing and focusing only on the essential in order to create structure for yourself amid the whirlwind of law firm life.
People looking to buy any product or service—and certainly a sophisticated, high-stakes professional service such as legal services—almost always are thinking about themselves when they go looking for a solution and service provider. But yet, too many marketers (lawyers among them) are also thinking of themselves first when they sit down to write marketing copy or bullet points for a sales pitch. The wise marketer or sales agent (a business development professional) will take that mirror that stands between herself and a prospect, and turn it into a window.
Often times, the best new business opportunities arise at the most unexpected times and from unexpected places. In the following article. Jay Harrington shares some of his experiences that turned into unexpected business opportunities and why it’s important to be open minded, put yourself out there, and say yes to new experiences in order to create serendipity.
At the root of business development procrastination is that, despite our best intentions, it’s hard to rely on internal fortitude alone. That’s because our own worst critic resides inside us. It’s not some external adversary that holds us back. It’s the limiting beliefs we harbor that keep us from realizing our full potential. In the following article, Jay Harrington discusses these limiting beliefs and how to put them aside in order to build your law practice.
