Lawyers and legal marketers seem to form a pretty tight-knit group on LinkedIn. Yet most of the attorneys who I know personally are nowhere to be found on the platform. So what's keeping my attorney friends on the sidelines?
Playing the Long and Short Content Game
The content you create and publish has a half-life, too. And it seems as though that half-life gets shorter and shorter with each passing day. We keep increasing the pace at which we consume—or ignore—content, to the point nowadays that your content’s half-life can be fleeting. So is it worth the time we put into perfecting this polished content? No. And Yes.
Focus on a Marketing Activity You Enjoy and You’ll Be a More Effective Marketer
When lawyers get urgent requests from clients, they move mountains. But here’s the problem: If you’re spending all your time on your client’s priorities, you’ll never address your own. To generate clients, you have to be visible. You can’t sit back and wait for business to come in. But you don’t have to market yourself in ways that stress you out and make the already difficult job of being a lawyer even harder.
Want Engagement on LinkedIn? Bring the Wine
What type of content can I create and share that will generate the most engagement? This is a natural question, and I’ve asked it of myself many times. But it’s not the only question. Or, put another way, there’s more than one way to get engagement on LinkedIn...and perhaps a better way is giving engagement on LinkedIn.
Instead of Coming Up with the Perfect Plan, Just Start Taking Action
I spent years as a practicing lawyer knowing, at least in the back of my mind, what I should be doing but putting it off until next year. And it was always more of the same—until I finally got my act together. It didn't happen overnight, but it never would have happened if I hadn't started taking consistent action.
How (Not) to Use LinkedIn as a Business Development Platform
Three Practical Marketing and Biz Dev Tips You Can Immediately Put into Practice
An Introvert's Guide to Better Business Development in the Modern Era
A combination of current events, long-developing trends, and a move towards modernization has ushered in a new environment of business development that favors those who are considered introverts. From furthering education to adapting your skillset, Tom Nixon presents a roadmap of success for both introverts and extroverts to follow in order to help grow your practice.
Create Structure and Routine to be Effective Amid the Chaos
A common problem amongst lawyers is most begin their days in reactive mode rather than being proactive about their priorities. In the following article, Jay Harrington discusses the importance of putting everything in its place and prioritizing and focusing only on the essential in order to create structure for yourself amid the whirlwind of law firm life.
Want Better Positioning and Prospecting? Turn that Mirror Into a Window
People looking to buy any product or service—and certainly a sophisticated, high-stakes professional service such as legal services—almost always are thinking about themselves when they go looking for a solution and service provider. But yet, too many marketers (lawyers among them) are also thinking of themselves first when they sit down to write marketing copy or bullet points for a sales pitch. The wise marketer or sales agent (a business development professional) will take that mirror that stands between herself and a prospect, and turn it into a window.