You don't need to do all forms of marketing. You don't need to be on all platforms. In fact, the more you diversify your approach to marketing, the less effective your marketing may be.

You don't need to do all forms of marketing. You don't need to be on all platforms. In fact, the more you diversify your approach to marketing, the less effective your marketing may be.

Many lawyers hold back their ideas for fear of giving away the “secret sauce.” And this sort of scarcity mindset stops them from realizing the benefits of building a strong personal brand on LinkedIn. In most cases, clients aren’t looking to do it themselves. They’re looking for the right lawyer for the job, and your ideas — your brand — give them confidence in your abilities. But your ideas will get lost amid the noise if they’re not delivered in a style that resonates with your audience.

Almost every lawyer I’ve worked with has struggled with time management. The solution to this problem does not lie in trying to find more hours in the day. The key to real, meaningful productivity is identifying the most important, essential tasks that drive success, and working to de-prioritize or eliminate the rest. Here are 10 things lawyers should stop doing.

Numerous studies show that autonomy is the number one predictor of happiness and satisfaction in life and in work. To be autonomous is to gain more control over your circumstances, your decisions and your time. There are a number of ways to gain autonomy in our careers, and it doesn't require making the leap to entrepreneurship.

We all have a "circle of competence"—a body of skills and knowledge that gives us an edge. And we can expand the circle over time, slowly and incrementally. If we try to do too much, too fast, we spread ourselves thin and our effectiveness diminishes. So the question is: What’s the best way to spend your limited resources of time and attention?