brand strategy + Design

Stand Out for All the Right Reasons

For thousands of years, storytelling has been the best way to communicate a message that stands out and leaves a lasting impact. There's a story that matters to every client. It's what either attracts or repels them from your firm's brand and website. But here’s the thing: The story has nothing to do with the firm itself. It's the client's own story that matters most.

This means that your firm's brand, website, marketing materials, and key messages must reflect your ideal client’s story. It’s not about crafting a message that is clever, cute, or flashy. It’s getting clear on the value you provide to clients, and telling a compelling story through your brand, which can only be accomplished through a deep understanding of:

• Who your ideal client is

• The unique pain points they feel and opportunities they face

• What it’s like to walk in their shoes, and

• What success means to them

We help clients tell persuasive brand stories through strategic thinking, compelling copywriting, and creative design execution. Our branding process begins with research and stakeholder interviews, and results in the creation of new or refreshed brand assets, including:

• Logo Design

• Brand Positioning Statement

• Tagline

• Stationery—business cards, letterhead, and envelopes

• Marketing Materials—brochures, annual reports, and other collateral

• Advertising