Your Personal Brand is Your Story
June 29, 2017 POSTED IN: Branding

There’s no great dictionary definition of what a personal brand is. One of the most often cited colloquial definitions is from Jeff Bezos. The point Bezos is making is that a personal brand is a story. “Your brand is what people say about you when you’re not in the room.” In other words, your personalREAD MORE

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To Scale Your Business, Grow Your Personal Brand
June 8, 2017 POSTED IN: Branding

You can scale a business. We see it all of the time in the tech world, where startups work furiously to scale up and build infrastructure to manage and absorb growth when the time comes. But can people scale? It’s an issue that many lawyers and other professional service providers struggle with. You’re one person,READ MORE

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Building a Personal Brand Doesn’t Require Fearlessness – It Requires Dancing with the Fear
March 20, 2017 POSTED IN: Branding

Your legal career comes down to a choice between two paths. One feels safe, the other fraught with risk. One lies within the comfort zone, the other outside of it. One requires conformity, the other originality. One leads away from fear, the other straight toward it. Author Steven Pressfield refers to the fear we allREAD MORE

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Lawyers and Law Firms that Refuse to Recognize the Power of Social Media are Falling Behind
March 8, 2017 POSTED IN: Branding

During my 16-plus years as an attorney and legal marketer, one thing has become clear to me: Most law firms like to take a wait-and-see approach when it comes to marketing. Few firms like to be first. There’s trepidation about standing out. And so they wait. The process typically plays out like this: A newREAD MORE

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How to Capture Ideas and Create Content that Elevates You Above the Noise
March 2, 2017 POSTED IN: Branding

One of the most important things a lawyer can do to become a well-branded, well-recognized expert, is to produce high-quality content. In most cases, particularly in the legal industry, the written format is most popular when it comes to producing content. But the format matters far less than the substance. Ideas can be conveyed viaREAD MORE

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When Building a Practice, Start With Demand
February 15, 2017 POSTED IN: Branding,Business Development

Back in July of 2014 (How could it possibly be that long ago?!), I wrote an article for Attorney at Work that focused on the importance of narrowly focused, niche legal practices, and how to go about building one. It was one of the most popular articles I’ve written, and became the catalyst for myREAD MORE

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To Build Your Personal Brand, Hunt Antelopes Not Field Mice
February 1, 2017 POSTED IN: Branding

A lawyer with a powerful personal brand is one who is well-known and well-respected by a distinct audience. She is thought of, and sought out, when a particular type of expertise is required to solve a particular type of problem. In other words, a lawyer with a powerful personal brand is not someone who triesREAD MORE

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Special Dispatch for the Legal Marketing Association: The Importance of Brand Experience
January 26, 2017 POSTED IN: Branding

There are two types of services that lawyers can provide to clients. The first is legal service, which relates to quality of professional skill and work product. Legal service is, obviously, critically important to the success of a client relationship. But let’s face it, most clients cannot distinguish between good and great work product. Moreover,READ MORE

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Personal Branding for Lawyers: Same is Not a Strategy
November 30, 2016 POSTED IN: Branding

Have you ever put yourself in a prospective client’s shoes? Why would he, she or it hire you? Seriously, why? I’m sure you’re a good lawyer but (a) how would a prospective client know that and, perhaps more importantly, (b) can most prospective clients, at the point of purchase, discern between an average lawyer andREAD MORE

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Lawyers and Law Firms: Who Owns Your Brand?
November 16, 2016 POSTED IN: Branding

I’m not an IP lawyer. I’ve never worked on a copyright issue. But I am a lawyer and a marketer, and although I no longer practice law, I can still spot an issue when I see it. And there’s a big, glaring one lurking for many law firms who are failing to take the stepsREAD MORE

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Jay Harrington
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About The Author

Harrington is led by Jay Harrington, an attorney who is a graduate of the University of Michigan Law School and worked as an associate for top international law firms, including Skadden Arps and Foley & Lardner. Jay and his team have not only the design and writing chops to make your firm stand out, but the expertise to understand and distill the complicated concepts that professional services providers grapple with.