Content Repurposing
Visual Storytelling for Content Marketing
Creating new content is critical if you want to position your firm on the leading-edge of thought leadership, but marketing your firm’s existing content is equally as important. We take your firm’s most popular existing, evergreen content, and transform it into engaging, attention-grabbing visual content such as infographics, animated videos, SlideShare decks, and social media graphics.
When we repurpose content for clients, we call it a “Burst”.
Visual Stories Grab Attention
Visual storytelling is extremely effective because it reflects how people learn, digest and consume online content. People notice and retain visual information better. If you want your audience to remember the information you’re sharing, then visual content is the answer.
Learn more by downloading our Visual Storytelling guide.
More online users respond positively to visual content than text-based content. An MIT study found that our brains process images in as little as 13 milliseconds—this is why posts on social media that include text and images perform much better than posts with text alone.
The bottom-line is that visual storytelling works and more law firms are taking notice. Rather than spending all your time and resources creating new written content, a more effective and profitable use of your firm’s marketing investment is to repurpose your existing, evergreen content into engaging, attention-grabbing visual content.
Interested in bursting into the marketplace of ideas with fresh, new visual storytelling assets? We offer free, no-obligation consultations to discuss your content marketing objectives. If you like what you hear, we’ll work with you to create a package that fits your needs.