"Personal branding" is one of the most misunderstood terms in marketing vernacular. At it's core, personal branding is about building a positive reputation that speaks for you when you're not there to speak for yourself. In today's episode, Jay and Tom discuss how lawyers can build their personal brands through content marketing, and address questions including:

• What is a personal brand?

• What are the goals you should seek to accomplish through your content?

• What forms of content will help you build your personal brand?

• Why is it critical to be authentic and consistent when building your personal brand?

Reading & Resources

• 90-Day Personal Brand Building Roadmap

• It's Never too Early for Associates to Build a Personal Brand

• A Young Lawyer's Path to Prosperity: Build a Powerful Personal Brand

• 3 Big Misconceptions About Personal Branding for Lawyers

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Hosts of The Thought Leadership Project

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.