Big firm or small, litigation department or corporate, law firm associates are assessed not only on their work product, but their business development skills, too. The good news is that there are steps that associates at any level can take to quash any questions about his or her practice-building abilities. Attorney at Work’s great new guide, “Build It! The New Associates’ Guide to Business Development,” is loaded with insights and information to help associate lawyers showcase their value to their firms.
The guide features two articles I wrote, including “17 Things I Wish I Knew as a First-Year Associate” on page 9 and “Relationship-Improving Steps for Better Business Development” on page 26. Click here to download the free guide and share with associates and law students. It’s never too early to starting thinking about business development.