Tuesday, April 14 at 1 p.m. ET
Many lawyers are grappling with whether or not business development is appropriate, or can be effective, during the COVID-19 crisis. In this complimentary webinar, which takes place on Tuesday, April 14 at 1 p.m. ET, legal marketing consultant, coach, and author Jay Harrington will explain why business development remains critical and how to connect with clients and prospects in a way that meets the moment we are in and generates results.
Jay will address the key business development strategies and tactics that lawyers should be focusing on over the next 30 days. He will discuss broad principles, such as the importance of organizing business development around your strengths, as well as specific tactics, such as how to remain visible and relevant on social media. Some of the main topics that will be discussed during the webinar include:
Productivity: The importance of setting aside the time necessary to engage in business development every day
Approach and Mindset: Why lawyers need to set out to help—not convince—clients and prospects, and what being helpful means in the context of business development
Content Creation: How to create content that stands out and generates business development opportunities
Prioritization Among Contacts: The importance of identifying high-value leads/prospects, and tips for communicating with different segments of contacts within your network
Social Media: Why and how to remain visible and relevant on social media
The presentation will last approximately 40 minutes. For the remainder of the hour, Jay will answer questions from attendees. Registration is required and space is limited.
Jay Harrington is president of our agency, a published author, and nationally-recognized expert in thought-leadership marketing.
From strategic planning to writing, podcasting, video marketing, and design, Jay and his team help lawyers and law firms turn expertise into thought leadership, and thought leadership into new business. Get in touch to learn more about the consulting and coaching services we provide.