On April 14, Jay Harrington hosted a webinar in which he addressed the key business development strategies and tactics that lawyers should be focusing on over the next 30 days. Some of the main topics that were discussed during the webinar included:
Productivity: The importance of setting aside the time necessary to engage in business development every day
Approach and Mindset: Why lawyers need to set out to help—not convince—clients and prospects, and what being helpful means in the context of business development
Content Creation: How to create content that stands out and generates business development opportunities
Prioritization Among Contacts: The importance of identifying high-value leads/prospects, and tips for communicating with different segments of contacts within your network
Social Media: Why and how to remain visible and relevant on social media
You can view a replay of the webinar below.
EXCEL DURING A CRISIS
New Remote Business Development Training Program for Lawyers
Our remote business development training program gives your lawyers the knowledge and tools they need to continue developing business during the COVID-19 crisis—and beyond. We provide 90-minute interactive remote training sessions that are specifically geared toward addressing the challenges and opportunities of the present moment.
Jay Harrington is president of our agency, a published author, and nationally-recognized expert in thought-leadership marketing.
From strategic planning to writing, podcasting, video marketing, and design, Jay and his team help lawyers and law firms turn expertise into thought leadership, and thought leadership into new business. Get in touch to learn more about the consulting and coaching services we provide.