Podcasting is all the rage, but lawyers and law firms interested in starting a podcast often don't know where to start. In this episode, Jay and Tom discuss five foundational issues that you need to think through before recording your first episode, including:

1. Purpose

2. Positioning

3. Format

4. Topic Selection

5. Workflow

Reading & Resources

• How to Launch a Law Firm Podcast in Six Steps

• Our Top Marketing Tip for 2020: Start a Podcast

• The Business Case for B2B Podcasting

• Four Compelling Reasons Why Lawyers Should Consider Starting a Podcast

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Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Hosts of The Thought Leadership Project

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

From start to finish, we help our clients conceptualize, create, and produce podcasts that engage their audience, build awareness, and support business development efforts. In less than 30 days, we will have you up and running with a polished podcast. We will handle the details of podcast setup, from technology to branding, so you can focus on getting ready to host your show.