What's one thing that you can do to dramatically improve the impact of your thought leadership marketing? Publish more of your content on platforms other than your law firm's website. In this episode, Jay and Tom discuss the value of guest-posting with Leigh Jones, editor-in-chief of Law.com, the premier news website for the legal profession, and senior editor of Law.com's culture desk. Listen in as they discuss:
The value of thought leadership/content creation for lawyers, generally.
Why lawyers should pursue more guest-posting publishing opportunities.
From Leigh's perspective as an editor, what it takes to create a good piece of guest-contributed thought leadership content.
Some mistakes lawyers make when it comes to creating guest-contributed thought leadership content.
Dos and don’ts when it comes to pitching an idea to an editor.
Reading & Resources
Legal Speak, a weekly podcast that makes sense of what's happening in the legal industry.
Episode 2 of The Thought Leadership Project: Guest Posting as Modern PR
Jay's article for Attorney At Work: Guest Posting as a Powerful SEO Hack for Lawyers
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Hosts of The Thought Leadership Project
Jay Harrington
Tom Nixon
Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.
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