Strategy plans, marketing plans, business development plans…they can be useful, but they can also be a form of procrastination. Some people spend so much time planning they never take action. In this episode Jay and Tom discuss a simple framework for marketing and business development based on:
Who your ideal client is
Where your ideal client spends their time and attention
How to get in front of your ideal client
Reading & Resources
Tim Ferriss Podcast on Web 3
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Connect with Tom on LinkedIn
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Hosts of The Thought Leadership Project
Jay Harrington
Tom Nixon
Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.
Introducing a New Membership
Community for Lawyers
The Thought Leader Collaborative (or the “Lab” as we like to call it) is created for lawyers and those in the professional service industry. Learn how to build your brand, become a thought leader and grow your practice on LinkedIn.