Episode 132: Between the two of them, Jay and Tom have written thousands of LinkedIn posts, hundreds (perhaps 1,000+) long-form articles, and a number of books. In today’s episode, they unpack their writing processes, from how they generate ideas to how they edit their work, so you can learn from their experiences. Want to grab and hold the attention of a reader with your thought-leadership content? Get inspired and learn important lessons about writing for today’s attention-strapped readers in this episode.
Reading & Resources
Connect with Jay on LinkedIn
Connect with Tom on LinkedIn
Past episodes you may enjoy:
Episode 114: Alex Su Returns to the Pod
Episode 107: Jonah Perlin on Twitter, Podcasting, and Becoming a Law School Professor
Episode 103: The Power of a Content Niche
Episode 90: How to Take LinkedIn to the Next Level, with Alex Su
Episode 88: Playing the Long Game with Thought Leadership
Episode 87: Conquer LinkedIn Like a Millennial, with Matt Margolis
Episode 77: LinkedIn, from Beginner to Mastery, with Callie Schweitzer of LinkedIn
Episode 58: The Limiting Beliefs Holding You Back From Becoming a Thought Leader
Episode 57: Mastering LinkedIn in 30 Days, with Laura Frederick
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Hosts of The Thought Leadership Project
Jay Harrington
Tom Nixon
Jay Harrington, formerly a practicing lawyer, is an executive coach, trainer, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.