Episode 136: Adrian Lürssen, co-founder and VP of strategic development at JD Supra, rejoins the podcast to discuss tips and trends for thought-leadership marketing as we look ahead to 2024. Adrian, Jay and Tom tackle a number of issues, including:
What do the data show, in terms of how content is being consumed right now?
What are the implications for creators of thought leadership?
How is JD Supra is leveraging AI and how can individual content creators leverage it as well.
Why is authenticity in content so important in the age of AI?
Reading & Resources
Connect with Jay on LinkedIn
Connect with Tom on LinkedIn
Connect with Adrian on LinkedIn
Past episodes you may enjoy:
Episode 114: Alex Su Returns to the Pod
Episode 107: Jonah Perlin on Twitter, Podcasting, and Becoming a Law School Professor
Episode 103: The Power of a Content Niche
Episode 90: How to Take LinkedIn to the Next Level, with Alex Su
Episode 88: Playing the Long Game with Thought Leadership
Episode 87: Conquer LinkedIn Like a Millennial, with Matt Margolis
Episode 77: LinkedIn, from Beginner to Mastery, with Callie Schweitzer of LinkedIn
Episode 58: The Limiting Beliefs Holding You Back From Becoming a Thought Leader
Episode 57: Mastering LinkedIn in 30 Days, with Laura Frederick
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Hosts of The Thought Leadership Project
Jay Harrington
Tom Nixon
Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.