Jay and Tom discuss their view of the seven most common mistakes that lawyers make when embarking on a thought-leadership marketing program, including ways to avoid the pitfalls that plague others. Topics include:
Not being clear and concise about your positioning
Not being consistent, predictable and reliable in your publishing
Not establishing a distinctive “voice”
Not marketing your content effectively when the writing is done
Not pursuing publication in trade media, content communities and other areas of influence
Not fully embracing the notion of "thought leader" by being too self-promotional, too soon, and too often
Not leveraging available resources and trying to do it all oneself
Reading & Resources
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Hosts of The Thought Leadership Project
Jay Harrington
Tom Nixon
Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.
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