One typically thinks of thought-leadership content as written blog posts, white papers, articles and now audio content like podcasts. In this episode, Jay and Tom explore the art of “visual storytelling” as a thought-leadership marketing device, examining best practices for using pictures to paint a thousand words, such as:
Infographics - How can great design distill complex concepts into simpler, more accessible information?
Video - What advantages does video have over written articles, podcasting and other thought-leadership counterparts?
Presentations and keynote support: Which visual storytelling elements can elevate a "public speaker" into a true "thought leader?”
Closing the deal at the point of impact: Don’t fumble the thought-leadership ball at the one-yard line. Make that proposal stick out of the stack by deploying visual artwork to convey your thought leadership bona fides when they matter most!
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Hosts of The Thought Leadership Project
Jay Harrington
Tom Nixon
Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.
From start to finish, we help our clients conceptualize, create, and produce podcasts that engage their audience, build awareness, and support business development efforts. In less than 30 days, we will have you up and running with a polished podcast. We will handle the details of podcast setup, from technology to branding, so you can focus on getting ready to host your show.