Business development during an economic downturn will always feel challenging. Selling during times of crisis can feel downright daunting. Jay and Tom tackle the complexities around selling and marketing during this particularly unique challenging environment, including the mental hurdles that need to be cleared, the strategic groundwork that needs to be laid, and the tactical commitments attorneys need the discipline to adhere to in order to achieve success.
Is now an appropriate time to be "selling?"
How to overcome your own selling aversions and potential market reticence without "selling."
What should attorneys be selling right now, and what are best ways to do so?
Tips for lawyers looking to find productivity gains in an unfamiliar work environment.
Why does thought-leadership marketing excel, given the current limitations on other forms of in-person selling?
Reading & Resources
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Hosts of The Thought Leadership Project
Jay Harrington
Tom Nixon
Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.
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