Positioning yourself and your practice is all about narrowing your focus to the point where you can say “I do x practice for y market.” In this episode, Jay and Tom discuss the challenges lawyers have in narrowing their focus, the benefits they’re missing out on, and how thought leadership fits into the equation. Issues addressed include:
The problem positioning helps solve.
The benefits of narrow focus
What stops lawyers from focusing
Tests of your positioning
Reading & Resources
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Hosts of The Thought Leadership Project
Jay Harrington
Tom Nixon
Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.
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