We're now more than six months since attorneys were forced to forgo traditional forms of business development and marketing and turn their attention to content and thought leadership marketing. How's it going so far? Now is the time to evaluate what's working, what's not, and to respond by adjusting your content strategy for the fourth quarter of this year and the first quarter of the new year. Here are five common mistakes that can get in the way of achieving content marketing success. Listen in as Jay and Tom dive deep into each and address how to turn things around going forward:
Lack of consistency
Content is too general
Too much analysis, not enough actionable advice
Headlines aren't door openers
The promotion strategy is lacking
Reading & Resources
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Hosts of The Thought Leadership Project
Jay Harrington
Tom Nixon
Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.
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