In-house legal marketers play a critical role in helping lawyers become thought leaders. In this episode, Jay has a discussion with legal marketer-extraordinaire Stefanie Marrone. Stefanie has nearly 20 years of experience in professional services marketing, Stefanie Marrone leads the business development, marketing and communications functions at the New York City law firm Tarter Krinsky & Drogin. She works with firm leadership to develop and implement strategy to enhance client and business development, marketing, social media, content marketing and media relations efforts.
Jay and Stefanie have a wide-ranging conversation on thought leadership marketing topics, including:
How content marketing and thought leadership fuel legal business development
What "content paralysis" is and why it stops lawyers from creating content
Tips for overcoming content paralysis
The importance of using a client-centric tone and voice with your content
How to find time to create content
Tips to help you get started creating content
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Hosts of The Thought Leadership Project
Jay Harrington
Tom Nixon
Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.