Tom asks Jay to describe a newly discovered approach to LinkedIn that attorneys who aspire to become thought leaders should explore: the value of writing daily posts on LinkedIn. Jay shares his methodology and the impact its having on his engagement and reach on LinkedIn, specifically:
How this differs from strategies used by marketers in the past
How this will make you a better writer and more thoughtful practitioner
How daily posts are naturally engineered to better engage with an audience
The math and science that make this approach work, and how it will grow your network
The advanced techniques that maximize exposure and audience engagement
The knowledge management system that allows you to share your best ideas and influence conversations
Reading & Resources
Listen to the Laura Frederick success story here.
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Hosts of The Thought Leadership Project
Jay Harrington
Tom Nixon
Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.
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