Personal branding isn’t just for lawyers working in law firms. According to Lisa Lang, general counsel at Kentucky State University, t’s an issue that all lawyers—private practice and in-house—should be focused on. In this episode, Jay and Tom discuss a range of topics with Lisa, including:
The importance of personal branding and content creation for in-house lawyers (or those looking to go in-house)
Lisa’s WHY THIS, NOT THAT content series on LinkedIn, and her approach to connecting and creating content on LinkedIn
Her experience connecting with other women lawyers on LinkedIn, which led to her co-authoring the book #Networked
Reading & Resources
Lisa’s LinkedIn Profile
Check out #Networked on Amazon
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Hosts of The Thought Leadership Project
Jay Harrington
Tom Nixon
Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.
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