Episode 71: "Fireproofing" your Law Firm, with Michael Morse of the Mike Morse Law Firm

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Michael is the founder of Mike Morse Law Firm, the largest personal injury law firm in Michigan. Since being founded in 1995, the Mike Morse Law Firm has grown to 150 employees, served 25,000 clients, and collected more than $1 billion. A household name in Michigan, Mike gets more than 20,000 calls per year requesting his services. He joins the show this week to discuss his thought leadership platforms (a book, a podcast, and more) and how he is applying what he learned building his own firm to coach lawyers build theirs, including:

  • How did three "fires" forge the steel that actually allowed him to build Michigan's largest personal injury firm?

  • What role has his podcast, "Open Mike," played in forging new relationships and opening doors to new opportunities and challenges?

  • How Mike's book and coaching practice, "Fireproof," can help attorneys delegate, systematize their firms, and scale their businesses

  • What role does Gino Wickman's proven "EOS" model play in a law firm's success and growth?

  • Tips for lawyers looking to maximize their marketing and advertising efforts

  • PLUS, a new feature! "Underrated or Overrated?"

Reading & Resources


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Hosts of The Thought Leadership Project

Jay Harrington

Jay Harrington

Tom Nixon

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.


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