Episode 64: Getting to 20,000+ Followers on LinkedIn, with Patricia Baxter

1516460917285.jpg

What does it take to grow a network of 20,000 followers on LinkedIn? In short, consistency, creativity and generosity. In this episode Patricia Baxter, managing partner of Morgan & Akin’s Philadelphia office, discusses reaching the 20,000-follower threshold with Jay and Tom. It’s not a vanity metric—it’s a reflection of concerted effort to create great content and deliver value to an audience. Among the issues discussed include:

  • How long Patricia has been active on LinkedIn (not as long as you might think)

  • Her approach to content creation

  • How often she posts

  • The systems, processes and people she uses to help her manage her active LinkedIn presence

Reading & Resources


Looking for more? Subscribe today!

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!

Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.


Hosts of The Thought Leadership Project

Jay Harrington

Jay Harrington

Tom Nixon

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.


H-post-podcasts+10.14v2-2.jpg

From start to finish, we help our clients conceptualize, create, and produce podcasts that engage their audience, build awareness, and support business development efforts. In less than 30 days, we will have you up and running with a polished podcast. We will handle the details of podcast setup, from technology to branding, so you can focus on getting ready to host your show.