On this week's episode, Ryan Pasquali joins Jay and Tom to discuss building a law firm culture that promotes and supports thought leadership initiatives. Ryan is the Chief Marketing Officer at Brooks Kushman, a premier intellectual property law firm headquartered in Michigan. Topics discussed in this podcast include:
The importance of content marketing and thought leadership at Ryan's firm
How Ryan and his marketing team work closely with the firm's attorneys to incentivize and encourage the consistent creation of thought leadership content
How content marketing supports business development
Looking for more? Subscribe today!
Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!
Want to be a guest on a future episode?
Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.
Hosts of The Thought Leadership Project
Jay Harrington
Tom Nixon
Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.
From start to finish, we help our clients conceptualize, create, and produce podcasts that engage their audience, build awareness, and support business development efforts. In less than 30 days, we will have you up and running with a polished podcast. We will handle the details of podcast setup, from technology to branding, so you can focus on getting ready to host your show.