What's the difference between one-off marketing tactics and integrated marketing campaigns? Jay and Tom explore this and other issues with Kim Rennick, Chief Client Development and Marketing Officer at Shook, Hardy & Bacon. Tune in for a lively discussion about:
How Kim's background in sales informs her role as the CMO of a major law firm
The importance of executing integrated marketing campaigns, as opposed to doing random acts of marketing
How thought leadership supports business development
Why it's critical for marketing leaders to have the support of the firm's leaders
How video marketing interrupts patterns and engages audiences
Reading & Resources
Check out some of the thought leadership being produced by Kim's firm: www.shb.com
Connect with Kim on LinkdedIn
Looking for more? Subscribe today!
Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!
Want to be a guest on a future episode?
Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.
Hosts of The Thought Leadership Project
Jay Harrington
Tom Nixon
Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.
From start to finish, we help our clients conceptualize, create, and produce podcasts that engage their audience, build awareness, and support business development efforts. In less than 30 days, we will have you up and running with a polished podcast. We will handle the details of podcast setup, from technology to branding, so you can focus on getting ready to host your show.