It’s that time of year: personal marketing plan season. When it comes to creating a personal marketing plan, make it strategic and also keep it simple. In this episode, Tom and Jay discuss the different components of a personal marketing plan, and how lawyers can make theirs effective and actionable. They expound upon:
Goal setting
The importance of differentiation
Identifying your audience
Understanding your audience’s ecosystem
Marketing tactics
Scheduling your marketing activity
Reading & Resources
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Hosts of The Thought Leadership Project
Jay Harrington
Tom Nixon
Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.
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