Laura Frederick is the Managing Attorney at Laura Frederick Law, a boutique law firm in Austin, Texas that helps businesses with vendor contracts. Having just recently launched an aggressive and committed thought leadership program on LinkedIn, Laura joins Jay and Tom to discuss her recipe for success, including:
How focusing on a narrower niche actually generated more inbound opportunities
What she changed in August, and how that led to 6,600% growth in one key metric on LinkedIn
Her advice and tips for attorneys looking to be more committed to LinkedIn
The art of giving, as opposed to "marketing"
The roles visuals play in generating audience engagement
If, how and when to measure campaign ROI
Reading & Resources
Laura's firm website, frederick.law
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Hosts of The Thought Leadership Project
Jay Harrington
Tom Nixon
Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.
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