You don’t need to do all forms of marketing. You don’t need to be on all social media platforms. In fact, as Jay and Tom discuss in this episode, you should choose just one. Listen in as Jay and Tom address:
The hidden costs of trying to be omnipresent across all platforms
The benefits of building a skill set on one
Tom’s new take on “FOMO”
The importance of understanding where your audience spends its time and attention
Reading & Resources
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Connect with Tom on LinkedIn
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Hosts of The Thought Leadership Project
Jay Harrington
Tom Nixon
Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.
Introducing a New Membership
Community for Lawyers
The Thought Leader Collaborative (or the “Lab” as we like to call it) is created exclusively for lawyers. Learn how to build your brand, become a thought leader and grow your legal practice on LinkedIn.