By listener request, Jay and Tom address the issue of how to engage in thought-leadership content marketing when one feels they don't have the accomplished career or track record to claim a title of "thought leader." Common to junior associates and recent law school graduates, this phenomenon comes up quite a bit, so this show will help people in that position overcome some limiting beliefs.
Discussion Points:
Imposter syndrome, or legitimate objection?
How to overcome the mindset roadblock
A beginner's guide to thought leadership, for those who hesitate to consider themselves thought leaders
A step-by-step process to implement tomorrow, with "thought leadership" at the end of the rainbow
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Jay's latest read: The Martian
Tom's shameless plug.
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Hosts of The Thought Leadership Project
Jay Harrington
Tom Nixon
Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.
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The Thought Leader Collaborative (or the “Lab” as we like to call it) is created exclusively for lawyers. Learn how to build your brand, become a thought leader and grow your legal practice on LinkedIn.