Still skeptical about the benefits of a niche legal practice? You may change your mind after hearing Phillip Russell, a partner at Ogletree Deakins, describe the benefits of niching down. Phillip has what he describes a “triple niche.” He’s an employment lawyer who specializes in OSHA for the construction industry. The specificity of his approach helps him stand out—not to mention develop deep expertise—with his practice. And by combining niche expertise with consistent content creation on LinkedIn, Phillip has grown his practice significantly. Listen in and learn more about:

• The benefits of a niche legal practice

• Phillip’s LinkedIn strategy

• The importance of storytelling on LinkedIn

• The one piece of advice Phillip believes will help you achieve your professional goals

Reading & Resources

• Connect with Phillip onLinkedIn

• Phillip’s website bio

• Connect with Jay on LinkedIn

• Connect with Tom on LinkedIn

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Hosts of The Thought Leadership Project

Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.

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The Thought Leader Collaborative (or the “Lab” as we like to call it) is created for lawyers and those in the professional service industry. Learn how to build your brand, become a thought leader and grow your practice on LinkedIn.