There is a reason this is the longest episode ever recorded on this podcast: Alex Su takes us on a deep dive into the strategies and tactics that have helped him grow a large, engaged audience on LinkedIn. Jay, Tom, and Alex cover lots of ground, including:
How LinkedIn helps content creators develop new business opportunities
The path to a critical mass of followers
Tactical posting advice
How frequently to post
Developing an audience-focused content strategy
What metrics matter
Reading & Resources
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Hosts of The Thought Leadership Project
Jay Harrington
Tom Nixon
Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.
Introducing a New Membership
Community for Lawyers
The Thought Leader Collaborative (or the “Lab” as we like to call it) is created for lawyers and those in the professional service industry. Learn how to build your brand, become a thought leader and grow your practice on LinkedIn.