Here we go again. Just when we thought we’d be spending the fall taking people to lunch and networking at conferences, we’re back to discussing social distancing and delayed returns to the office. But that doesn’t mean the need to market and develop new business is any less urgent. In this episode, Jay and Tom discuss why it’s important to use the last few weeks of August to plan for the new business sprint ahead, and share some practical tips on what to focus on, including:
Sharpening positioning
A formula for creating thought-leadership content
A consistent approach to LinkedIn
Simplifying the marketing tools and tactics you use
Outreach to key contacts
Reading & Resources
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Hosts of The Thought Leadership Project
Jay Harrington
Tom Nixon
Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.
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Community for Lawyers
The Thought Leader Collaborative (or the “Lab” as we like to call it) is created for lawyers and those in the professional service industry. Learn how to build your brand, become a thought leader and grow your practice on LinkedIn.