As thought-leadership marketers, Jay and Tom look forward every year to the release of the Thought Leadership Impact Study. In this episode, they have the chance to do a deep-dive into what the study says and why it matters with two of its architects, Joe Kingsbury of Edelman and Tusar Barik of LinkedIn. Some of the topics discussed include:
How more content than ever is being created and how to break through the noise
B2B buyers’ preferences for content to be authoritative but also fun to consume
What it means to create high-quality content
The importance of showing some personality when creating content
How LinkedIn is becoming an increasingly important thought-leadership platform
Reading & Resources
Connect with Joe Kingsbury on LinkedIn
Connect with Tusar Barik on LinkedIn
Connect with Jay on LinkedIn
Connect with Tom on LinkedIn
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Hosts of The Thought Leadership Project
Jay Harrington
Tom Nixon
Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.
Introducing a New Membership
Community for Lawyers
The Thought Leader Collaborative (or the “Lab” as we like to call it) is created for lawyers and those in the professional service industry. Learn how to build your brand, become a thought leader and grow your practice on LinkedIn.