In this episode, Jay and Tom give you a behind the scenes listen to some of the insights they share with members of the Thought Leader Collaborative, a training platform and community for LinkedIn thought leaders. Some of the issues they address in response to Lab members’ “Ask Us Anything” questions include:
When I’m creating content on LinkedIn, what audience metrics should I be focusing on?
How do I translate LinkedIn connections into new client opportunities?
What are the key differences between marketing and business development?
Should I use a script when sending people connection requests?
How should I be using LinkedIn direct messages, and if so how should I use them?
Reading & Resources
Connect with Jay on LinkedIn
Connect with Tom on LinkedIn
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Hosts of The Thought Leadership Project
Jay Harrington
Tom Nixon
Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.
Introducing a New Membership
Community for Lawyers
The Thought Leader Collaborative (or the “Lab” as we like to call it) is created for lawyers and those in the professional service industry. Learn how to build your brand, become a thought leader and grow your practice on LinkedIn.