On this week's episode, Ryan Pasquali joins Jay and Tom to discuss building a law firm culture that promotes and supports thought leadership initiatives. Ryan is the Chief Marketing Officer at Brooks Kushman, a premier intellectual property law firm headquartered in Michigan.

Jay and Tom welcome Nat Slavin, a partner in the Wicker Park Group, an international consultancy focused on helping law firms strengthen and deepen their relationships with in-house counsel through client feedback. Their conversation explored ways in which thought leaders can source their content strategy by having authentic and inquisitive conversations with their clients.

John Trentacosta, who is a partner in the Detroit office of Foley & Lardner, joins Tom and Jay to discuss how content marketing and becoming a thought leader is critical to building a practice. John, who is one of the top automotive industry litigators in the industry, is a prolific content creator who has authored a book, frequently writes articles, and does public speaking—and he's built a very successful legal practice in the process.

John Trentacosta, who is a partner in the Detroit office of Foley & Lardner, joins Tom and Jay to discuss how content marketing and becoming a thought leader is critical to building a practice. John, who is one of the top automotive industry litigators in the industry, is a prolific content creator who has authored a book, frequently writes articles, and does public speaking—and he's built a very successful legal practice in the process.

Rich Bracken is the Director of Business Development at Minneapolis-headquartered law firm Fredrikson & Byron. He's also a thought leader and content creator in multiple domains, including podcasting, television, and on-stage as a public speaker. On this episode, Jay and Tom talk to Rich about a range of topics.

In this "meta" episode, Jay and Tom podcast about why lawyers should have podcasts. Having a podcast gives you a platform through which to share thought leadership, a way to market your practice, and a means to connect with prospective clients.

Most people are familiar with the term "content marketing" as it relates to thought leadership. But what is "content business development?" Recently referenced by prior guest Adrian Lurssen of JD Supra, this is (as the name suggests) content that lives and operates further down the sales funnel.

Spencer X Smith, founder of AmpliPhi Social Media Strategies, joins us to talk about how lawyers can find and leverage public speaking opportunities to build their brands and develop business. In this episode, Jay and Tom ask Spencer to break down his best tips for getting the most out of public speaking.

Adrian Lurssen is co-founder of JD Supra, a digital media company that enables professionals to greatly increase their visibility by sharing their expertise online. As the 28th employee to join Yahoo!, Adrian has a long history and considerable expertise when it comes to developing platforms for content distribution. In this episode, he shares with Jay and Tom what he's learned and how he's innovated in the areas of content distribution and performance analytics.

"Personal branding" is one of the most misunderstood terms in marketing vernacular. At it's core, personal branding is about building a positive reputation that speaks for you when you're not there to speak for yourself. In today's episode, Jay and Tom discuss how lawyers can build their personal brands through content marketing.

Roy Sexton is the Director of Marketing at Clark Hill, a firm that ranks #82 on the 2019 NLJ ranking of firms based on size. In this episode, Jay and Tom have a lively discussion with Roy about the role that having a strong network—from social media contacts, to colleagues, to clients—has on one's ability to spread his or her thought leadership message.

What did Harrington's 2019 Law Firm Content Marketing Survey reveal about what makes content marketing programs successful? Where are lawyers sharing their content online, and to what effect? How do law firms establish metrics for success when strategizing and developing their thought leadership programs? Jay and Tom dig in and dissect the market research report conducted earlier this year.

In this episode, Jay has a discussion with legal marketer-extraordinaire Stefanie Marrone. Stefanie has nearly 20 years of experience in professional services marketing and leads the business development, marketing and communications functions at the New York City law firm Tarter Krinsky & Drogin. Jay and Stefanie have a wide-ranging conversation on thought leadership marketing topics.

The concept of "beta testing" is common to software releases, technology more generally, and even applies to the performing arts. In this episode, Jay and Tom advocate that lawyers used LinkedIn status updates to "beta test" their content ideas before committing to a full-length article, and walk listeners through specific steps to illustrate how one might approach this tactic.

On the first episode of The Thought Leadership Project podcast featuring a guest, Jay has a conversation about Thought Leadership with Scott Becker. Scott is a graduate of Harvard Law School, is the founder and publisher of Becker's Hospital Review, and is a nationally recognized healthcare lawyer at McGuireWoods.

Jay and Tom address one of the most commonly expressed obstacles to becoming a thought leader: the confines of time. In this episode, they demonstrate how carving out 60 minutes every two months just might be enough to build a well-oiled content marketing machine.

Jay and Tom discuss how critical it is to move your thought leadership content beyond the confines of your own firm's website — a modern version of publicity that generates countless returns beyond the obvious.

Jay and Tom discuss the value and attendant benefits of establishing a narrowly defined niche, both in your practice of law and especially in your content marketing strategy.