Strategy
Stand Out for All the Right Reasons
Thought leadership is not just another tactic—it’s the most effective form of marketing that a law firm can engage in. For it to be impactful it must be executed on a foundation of smart strategy. For all of our clients, we diagnose challenges and opportunities before we prescribe tactical solutions. Whether we are building a thought-leadership platform, such as a podcast, or creating content for a thought-leadership campaign, our ability to deliver strong results hinges on setting the stage with a strategic process.
By working efficiently with key stakeholders at your firm to think through issues such as positioning, audience, and editorial approach in advance of the tactical execution of thought-leadership initiatives, we are able to deliver results that enhance reputations, create new relationships, and grow revenues for your firm.
Some of the strategic issues that we help our clients address include:
Positioning: Understanding your current reputation in the marketplace, and establishing a messaging and thought-leadership content framework that positions your firm for success in the future.
Audience: Doing a deep-dive on the audiences you hope to reach and influence, and suggesting new ones you may not have considered. Understanding your audience is critical to creating content that inspires action.
Platforms: Evaluating the platforms your firm uses to share content, and making recommendations to optimize them—and build new ones as appropriate.
Publishing: Identifying opportunities for your thought leaders to publish their content with influential media and industry-oriented websites, trade journals, and other publications.