Video
Capture Your Audience’s Attention
There are a number of reasons why more law firms are investing in video marketing to support their thought-leadership initiatives:
According to Cisco, by 2021 over 80% of consumer internet traffic will be video.
Adding video content to your website increases SEO rankings. It should come as no surprise that Google continues to favor video content in search results since its acquisition of YouTube. According to Comscore, adding a video to a website can increase the chance of a front page Google result by 53 times.
More platforms, such as Facebook and LinkedIn, are prioritizing video content and facilitating broader network distribution of video content versus written content.
Mobile device use continues to explode, and video is the medium of choice on mobile. Over half of video content is viewed on mobile devices and 92% of mobile video viewers share content with others.
Video marketing is thriving online, but in the world of legal marketing, it’s still a relatively nascent tactic, which is often disconnected from a larger strategy. We help our clients create compelling videos that showcase lawyers as thought leaders and promote your firm’s brand.
Law Firm Brand Video: A strong brand video showcases a law firm’s people, culture, and position within the marketplace. Brand video captures a firm’s essence and engages audiences on both an emotional and intellectual level. What typically used to require 2,000 words of text to get across, a brand video can convey in one-to-two minutes, which makes a big difference in today’s distracted and noisy world.
Social Cuts: We create short, social media-optimized cuts of your law firm brand video or animated videos in order to generate interest and engagement from your target audience.
Podcast Video Snippets: One of the best ways to make a podcast grow is by producing short videos featuring graphics, images, and snippets of audio from each podcast episode, and then sharing that content on social media. By sharing snippets of podcast episodes, you can give people a quick preview that draws them in and leads them to consume more of your content.