Many lawyers and law firms are afraid of narrowing their focus because they worry that by doing so they will limit opportunities for new business. Jonathan Barber, and his law firm Franchise.law, exemplify why the exact opposite is true—that narrowing down on a specific target market is the path to growth. On this episode, Jay and Tom discuss a range of topics with Jonathan, including:
How he and his partner made the leap to representing only franchisors
How that transformation allowed them to grow into a national practice
Why a narrow focus makes marketing and business development easier and more effective
How thought leadership plays an important role in helping a small firm make a big impact
Reading & Resources
Jonathan's firm website: Franchise.law
Connect with Jonathan on LinkedIn
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Hosts of The Thought Leadership Project
Jay Harrington
Tom Nixon
Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.
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