Content consumption is at an all-time high in the current environment. But so is content creation. Adrian Lurssen, co-founder and VP of strategic development at JD Supra, rejoins the podcast to discuss what his platform's analytics and data mean for thought-leadership marketing in the modern paradigm:
What do the data show, in terms of how content is being consumed right now?
What are the resulting implications for creators of thought leadership?
How do thought leaders rise above the noise, to become the "signal?"
How can thought leaders more effectively reach their specific target audiences?
How should CMOs and legal marketing departments be reassessing their nearer-term strategies to address the realities of this new content environment?
Reading & Resources
See more content and analytics at JDSupra.com
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Hosts of The Thought Leadership Project
Jay Harrington
Tom Nixon
Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.
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