We've spent a lot of time discussing the importance of content creation for lawyers who want to become and remain thought leaders. But what about content curation? Jay and Tom deconstruct a tried and true—and highly recommended—component of thought-leadership marketing to help fortify your position as industry expert.
What is content curation, and what are some specific examples?
Why is curation a vital component to an attorney's content marketing program?
How does one know what to share...and where to find it?
What is the appropriate mix or ratio of curated content relative to created content?
What "curation hacks" exist to make this easier on busy lawyers and legal marketers?
Reading & Resources
LinkedIn for Lawyers: Six Essential Steps to Success
Free download: "Grow Your LinkedIn Network and Generate New Leads"
Virtual training program: Leverage LinkedIn to Excel
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Hosts of The Thought Leadership Project
Jay Harrington
Tom Nixon
Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon, who is Chief Storyteller at the Harrington agency, has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.
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