In this episode, Jay and Tom give you a behind the scenes listen to some of the insights they share with members of the Thought Leader Collaborative, a training platform and community for LinkedIn thought leaders.

As thought-leadership marketers, Jay and Tom look forward every year to the release of the Thought Leadership Impact Study. In this episode, they have the chance to do a deep-dive into what the study says and why it matters with two of its architects, Joe Kingsbury of Edelman and Tusar Barik of LinkedIn.

We know business development is important. We know a book of business has many benefits. But…we often don’t know where to start. In this episode, Aaron Baer joins us to discuss the what, why, and how of business development for lawyers.

“I just don’t see the value,” is something we often hear from lawyers who aren’t on LinkedIn, or who have a presence but aren’t taking action there. On this episode, Alexis Robertson, Director of Diversity & Inclusion for Foley & Lardner, joins us and makes the LinkedIn value proposition clear.

From what they are taught in law school to what they consume in the popular culture, there are many messages that lawyers receive that lead them to believe that stiff formality is the appropriate professional posture in interactions with clients and colleagues. In this episode, Lewis Kappes partner Scott Oliver joins us to discuss how it’s possible (indeed, advisable) to let your guard down, be yourself AND be a great lawyer.

Too much legal writing is too verbose and laden with jargon and legalese. Our guest, Laura Genovich, is on a crusade to change that. Laura is an advocate for clear legal writing and she makes her case frequently on LinkedIn.

Here we go again. Just when we thought we’d be spending the fall taking people to lunch and networking at conferences, we’re back to discussing social distancing and delayed returns to the office. But that doesn’t mean the need to market and develop new business is any less urgent. In this episode, Jay and Tom discuss why it’s important to use the last few weeks of August to plan for the new business sprint ahead, and share some practical tips on what to focus on.

Referrals don't happen by luck or happenstance. According to Joshua Baron, lawyers who are "referrable" are purposeful and intentional about how they interact with clients and other professionals in order to generate new opportunities.

There is a reason this is the longest episode ever recorded on this podcast: Alex Su takes us on a deep dive into the strategies and tactics that have helped him grow a large, engaged audience on LinkedIn.

Law firm clients can’t always distinguish between average and excellent work product, but all know whether they’re receiving good or bad client service. In this episode, Jay and Tom discuss the benefits of creating a remarkable experience for your clients, including building a loyal band of advocates in the marketplace singing your praises.

In this episode, Jay and Tom discuss how to approach content creation with the appropriate (long-term) expectations, and why you’re likely to exceed expectations when you have the right mindset.

On this episode, Gen Xers Jay and Tom sit down and chat with Matt Margolis, also known as #MattTheMillennialLawyer LinkedIn.

Brian Clark is a serial digital entrepreneur, with a track record of building successful businesses using content and thought-leadership marketing techniques as the primary driver of business growth.

Still skeptical about the benefits of a niche legal practice? You may change your mind after hearing Phillip Russell, a partner at Ogletree Deakins, describe the benefits of niching down.

You don’t need to do all forms of marketing. You don’t need to be on all social media platforms. In fact, as Jay and Tom discuss in this episode, you should choose just one.

By listener request, Jay and Tom address the issue of how to engage in thought-leadership content marketing when one feels they don't have the accomplished career or track record to claim a title of "thought leader." Common to junior associates and recent law school graduates, this phenomenon comes up quite a bit, so this show will help people in that position overcome some limiting beliefs.

Charlotte Smith’s journey from practicing attorney to becoming a coach is not all that uncommon. She hired a coach, found the experience to be transformational, and decided to become one herself. On this episode, Charlotte, Jay and Tom discuss Charlotte’s world travels and her experience practicing law, what coaching is and what it’s not and more.

To the surprise of many, most law firms not only navigated through the COVID-19 crisis in 2020—a significant percentage thrived. From smart pivots to investments in marketing and business development, nimble law firms grew through adversity. In this episode, Lee W. Frederiksen joins Jay and Tom to discuss what factors distinguish “high-growth firms” in the High Growth Study 2021.

Katie Lipp is a law firm owner focusing on employment separation counseling for companies and employees. Katie also founded Law Practice Queen, where she advocates for female attorneys and law students to level up in their legal careers. In this episode, Jay and Katie discuss a range of topics, from overcome limiting beliefs to Katie’s approach to marketing her legal practice.

Personal branding is often mistaken for professional bragging, but it’s really all about generosity, selflessness and abundance. That’s the view of Winter Wheeler, founder of Winter Wheeler Mediation & Arbitration, and it’s one that we share. Winter launched her mediation business shortly before the COVID-19 pandemic, and despite all the challenges she faced, she and her business thrived. Learn all about how Winter has used LinkedIn, her new podcast, and other means to build her brand and a powerful network over the last 12 months.